About company
The People
Southern Taxi is a registered organization under the Trade Union and Trade Disputes Ordinance No. 19 of 1959. The Association is managed by a five-member elected Board: President, Vice President, Secretary, Treasurer, and Assistant Secretary/Trustee.
Each committee member serves a one-year term and may be re-elected at the annual general meeting held yearly. The Management Committee (MC) is tasked with implementing resolutions from the Annual General Meeting (AGM), supervising daily operations, mediating and arbitrating member disputes, preparing annual reports, and appointing a general manager to oversee routine activities. The committee’s primary responsibility is to ensure the continued viability of the Association.
The current Management Committee (Executive Board of Directors) combines knowledge and innovative perspectives from younger members with significant expertise in business operations and ground transportation for the tourism sector.
The Office Supervisor uses her experience in organizational management, systems development and controls, accounting. To ensure the smooth running of operation.
The office staff is composed of seasoned professionals and emerging talent, fostering a well-balanced and effective team environment.
The Association is made up of approximately one hundred and forty members, all of whom have substantial experience in the hospitality industry.
The Opportunity
The Tourism Ground Transportation subsector is facing increased competition as leading companies in the hospitality industry pursue vertical integration strategies. There are projections for growth in tourist arrivals in 1996 and beyond. To support anticipated increases in visitor traffic, the Government of Saint Lucia is redeveloping Hewanorra Airport.
In response to changing market conditions and heightened competition, the Southern Taxi Association (STA) is participating in the pilot Hospitality Assured Certification Program administered by CTO/CDB. This program emphasizes customer service, employee development, and stakeholder engagement to achieve excellence in service delivery and optimize business performance.